The publication of the 10th annual report on exchange-traded fund (ETF) usage in U.S. insurance general accounts explores insurer ETF usage and its evolution over the past 20 years. At year-end 2024, 623 insurance companies collectively held USD 39.3 billion in ETFs. ETF AUM held by insurance companies in 2024 increased by over 14% compared to 2023. Of the 623 companies that owned ETFs, 452 increased their ETF AUM.
These assets were not evenly distributed. As illustrated in Exhibit 1, nine insurers accounted for half of the total insurance company ETF AUM, while 10% of insurance companies (63 firms) held 80% of the same.

In a concentrated distribution, the actions of individual companies—particularly the larger ones—can have significant impacts. Exhibit 2 breaks down asset growth by company size among those companies that held ETFs at the end of 2023.1 It shows that larger insurers increased their holdings the most, with the average being higher than the median—indicating that a few buyers were driving the increases within their size class, particularly among Mega companies.

A different skew is visible in the change in holdings when grouped by the magnitude of assets already held at the end of the previous year.2 Exhibit 3 demonstrates that some firms with the smallest previous holdings had some of the largest relative moves, with a 49% average increase for the smallest holdings quartile.

It is evident that among insurers, ETF asset growth can vary markedly. The potentially outsized impact of larger firms (or firms making large changes) on the aggregate statistics can make deeper analysis worth the effort. Discover how the actions of a few affected the insurance landscape in the latest ETFs in Insurance General Accounts – 2025 report.
1 There were 73 companies that held ETFs in 2024 but did not in 2023. These were excluded from the analysis in Exhibit 2 due to the impossibility of quantifying percentage change from a quantity starting at 0. For analysis by absolute change in ETF AUM by company size, which includes these companies, see Ganti, Anu, Nicholas Didio and Sabatino Longo, “ETFs in Insurance General Accounts – 2025.” S&P Down Jones Indices LLC. June 2025. Company size definitions can also be found in the appendix.
2 Based on holdings as of Dec. 31, 2023. Companies that held ETFs in 2024 but not 2023 were excluded.
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